- Brush 9-inch square cake pan with 1 tablespoon melted butter.  
- Whisk flour, sugar, baking powder, baking soda, and salt together in a large bowl.  
- Whisk buttermilk and 2 tablespoons melted butter together in a small bowl.  
- Add liquid to dry ingredients and stir with a wooden spoon until liquid is absorbed (dough will look stringy), about 30 seconds.  
- Transfer dough to a lightly floured counter and knead until smooth. 
- Pat dough into 12 by 9-inch rectangle. Brush dough with 2 tablespoons melted butter. Sprinkle evenly with filling, leaving ½-border around edges of the dough. Press filling into the dough.  
- Starting at the long side roll like a log and pinch and seal ends.  
- Cut the log into 8 equal pieces.  
- Place one roll in the center of the pan and then place the other around the perimeter.  
- Brush the tops of rolls with the remaining 2 tablespoons of melted butter.  
- Bake until edges are golden brown, about 23-25 minutes.  
- Let rolls cool for 5 minutes before icing.